Content Marketing A-Z: Beginner's Copywriting Blueprint

Welcome to Content Marketing A-Z: Beginner's Copywriting Blueprint. 

The training consists of three sections. Section 1 covers copywriting basics. 

Section 2 goes over copywriting concepts and Section 3 explains copywriting styles. 

Copywriting Basics:

Good Copy 

When you are first starting out with online marketing, it may be difficult to understand why good copy is important.

You Attitude 

You need to use the "You" attitude when writing your copy. You need to speak using "you" or "your" so you are speaking directly to each person who sees the copy. 

Your Tone 

You should use a conversational tone that is casual and funny. 

Copywriting Concepts:

Humor 

You have to strike a balance between serious and funny.

AIDA Formula 

You should use the AIDA formula for all of your copy, including your sales pages and marketing emails.

Attention 

This is really about your headline. You need to write a compelling headline. The headline should draw readers in and get them interested right from the beginning. 

Interest 

You will grab people's interest by telling your story. You can talk about a time when you were just like the reader.

Desire 

You will create desire by talking about the benefits of the product. It's important to understand that benefits aren't the same as features.

Action 

This is where you tell the prospect what you want them to do. Tell them what the next step is.

Customer Avatar 

You need to know as much about your customer as possible.

Copywriting Styles:

Writing Style 

If you are writing long form copy, it should be similar to a newspaper editorial.

Subject Lines 

As you know by now, you will use subject lines or headlines to grab readers' attention.

Short Vs. Long Copy 

Don't get too hung up on choosing between short or long copy.

Now you are ready to get started. Keep in mind that you can outsource the copy if you don't want to write it yourself. 

That being said, we recommend that you write your own copy and test it against your outsourced copy. 

That way, you can see which one converts better.  

Regardless of the option you choose, start getting your copy ready today. 

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