Learn how to develop holistic advertising strategies across various media. Learn the creative and quantitative approaches to effective advertising plans.
You will learn how to:
- Develop a rock-solid advertising plan
- Develop a creative advertising strategy
- Measure advertising effectiveness
- Allocate advertising budgets efficiently
- Schedule advertising effectively
- Develop and evaluate advertisements
- Advertise based on the customer journey
- Distinguish when mass advertising and targeted, direct-response advertising is appropriate
- Target different segments with advertising
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